More Cheap Spanish Translation Advertising Techniques

A while ago I wrote an article about some free advertising techniques translators could use to get more translation business. While those techniques are useful, and many translators can use them to effectively increase their business, there are other techniques that can be useful as well.

Many of these techniques, however, might not be completely free. However, they aren't very expensive and can pay off big dividends down the road.

So here are some cheap Spanish translation advertising techniques that translators can use to increase their client base:

1) Advertise on craigslist.com: This is a very popular website that people use to buy anything imaginable. The number of cities represented is continually expanding and so more than likely you'll be able to advertise your translation business on the website.

2) Advertise your business on clothing: Landscapers and construction companies aren't the only businesses that can advertise their business on shirts or hats. Think up a catchy slogan and image for your translation business, along with a website or phone number and put it on shirts or hats to either wear or give away.

3) Ask current and former clients for referrals: This is something that my financial advisor always does. Every time I meet with him, he asks if I know anybody that he can talk to that would be interested in his services. Translators have as much right to do that as others.

4) Teach a class: Local community groups and libraries usually offer free classes to the public on a variety of topics. Volunteer to be a teacher and then hand out your business card to the class members. Community colleges also are always looking for teachers to teach all sorts of classes. If you're a Spanish translator, you could teach a class on learning Spanish, for example, and talk about your translation experiences in the class.

5) Use direct mail: I wouldn't recommend this advertising technique until you have some extra advertising money you can spend. What this entails is sending postcard advertisements or letters directly to businesses that you believe would be interested in your services. The cost is a little more because of the materials used for sending, as well as the cost of sending the letters. Again, this technique is something to think about when you have a little more money in your advertising budget.

All of these techniques are capable of bringing in new clients and some are cheaper than others. It's just a matter of how much effort you are willing to put into them.

Clint Tustison is a translator interested in helping other translators improve their businesses. His website, http://www.spanish-translation-help.com Spanish-translation-help.com is filled with information helpful to translators regarding the translation industry, and his free monthly newsletter, Translator Techniques, has tips and techniques for translators.